B2B CUSTOMER PERSONA: HOW TO CREATE ONE THAT WORKS

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges. Core elements

Business services are the backbone of how companies stay competitive in today’s market. Understanding the types and value of business services can position your company for success. The Role of Services in Business OperationsBusiness services refer to specialized tasks offered by individuals or firms to help other companies run smoothly. Key typ